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Table of Figures
Figure 1: International Tourist Arrivals in 2015 ................................................................................ 16 Figure 2: International Tourism Receipts in 2015............................................................................. 17 Figure 3: Global Product/Service and Marketing Framework...................................................... 17 Figure 4: Customer Segments ..................................................................................................................... 19 Figure 5: Trip Purpose ................................................................................................................................... 19 Figure 6: Tourism Marketing Mix.............................................................................................................. 20 Figure 7: Global Landscape of Tourism Products and Services .................................................... 24 Figure 8: Inbound Tourism by Mode of Travel (2011)..................................................................... 24 Figure 9: Global Tourism Industry Products and Services Segmentation................................ 25 Figure 10: Muslim-Friendly Hotel Product Levels ............................................................................. 29 Figure 11: Traveler Journey......................................................................................................................... 32 Figure 12: Destination Selection Criteria ............................................................................................... 34 Figure 13: Hotel Services Importance Rating....................................................................................... 35 Figure 14: Restaurant/Food Outlet Chain Services Importance Rating.................................... 36 Figure 15: Transportation and Entertainment Venues Services Importance Rating .......... 37 Figure 16: OIC Countries Halal Travel Indicator (HTI) 2015/2016 Scores ............................. 54 Figure 17: Accommodation Booking Method....................................................................................... 59 Figure 18: Willingness to Pay Extra for MFT Products and Services ......................................... 60 Figure 19: 5-Step Policy Recommendations Framework..............................................................131 Figure 20: Recommended MFT products and services priorities..............................................136 Figure 21: Recommended MFT marketing priorities .....................................................................141List of Tables
Table 1: Sample Demographics .................................................................................................................. 30 Table 2: Global and MFT Tourism Market Size.................................................................................... 52 Table 3: Egypt – Tourism Figures.............................................................................................................. 65 Table 4: Bosnia - Tourism Figures ............................................................................................................ 69 Table 5: Indonesia – Tourism Figures ..................................................................................................... 72 Table 6: Japan – Tourism Figures.............................................................................................................. 77 Table 7: Malaysia – Tourism Figures ....................................................................................................... 82 Table 8: Spain – Tourism Figures .............................................................................................................. 92 Table 9: Thailand – Tourism Figures .....................................................................................................101 Table 10: Turkey – Tourism Figures ......................................................................................................107 Table 11: Turkey MFT Hotel Rates .........................................................................................................115 Table 12: Summary of Product and Services Features Across the Value Chain...................117 Table 13: Global travel purposes compared to MFT travel purposes ......................................119 Table 14: MFT Public Policy Gaps and Opportunities.....................................................................120 Table 15: MFT Products and Services Gaps and Opportunities..................................................123 Table 16: Marketing Gaps and Opportunities ....................................................................................126