Muslim Friendly Tourism:
Developing and Marketing MFT Products and Services
In the OIC Member Countries
123
5.4 MFT Products and Services Gaps/ Opportunities
Table 15: MFT Products and Services Gaps and Opportunities
Sector Global Initiatives MFT Initiatives Gaps/Opportunities
Transportation  The airport as a
destination: fine
dining, spa,
sleeping pods.
 Halal food options,
prayer rooms at
airports.
 Halal food options and prayer
rooms at airports.  ʘ
 Muslim-friendly gender
segregated spas at airports. 
Accommodation  Home sharing
 Eco-friendly hotels
 Culturally-themed
hotels
 Halal food
 Prayer spaces
 Qibla direction
 Water sprayer/bidet
shower
 No alcohol
 Segregated pool and
spa facilities
 Information on
nearby mosques and
Halal restaurants
 Ramadan services
 Segregated pool and spa facilities

 Muslim-friendly home sharing 
 Halal food  ʘ
 Prayer spaces  ʘ
 No alcohol 
 Muslim-focused concierge apps 
ʘ
 Bidet/hand shower facilities in
hotels  ʘ
 Ramadan services  ʘ
 Information on nearby mosques
and Halal restaurants ʘ
Food and
Beverage
 Crowd-sourced
restaurant review
websites, e.g. Yelp
 Kosher certified
restaurants
 Organic certified
restaurants
 Crowd-sourced
review website of
Halal restaurants:
 Halal certified
restaurants
 Halal restaurants
(with no official
certification)
 All restaurants serving Muslims to
be Halal certified   ʘ
 Muslim-friendly meal sharing
platform 
 Review sites for Halal restaurants
to develop strong brand
Travel Services:
Travel Agencies
 Are differentiated
by focusing on
specific theme or
target market
 Not much
differentiation
 Differentiate by focusing on
specific target market and
product offering 
 Target Muslimmarket segments
in addition to other market
segments ʘ
Travel Services:
Ancillary
Services
 Travel insurance
 Health insurance
 Passport and visa
services
 Currency exchange
No MFT customizations
available
 Takaful –based Travel Insurance 
 ʘ
Activities  Online tour booking
websites: Viator,
TripAdvisor
 Improve
infrastructure of
heritage sites
 Cultural
entertainment
 Tripfez Muslim tours
and activities booking
website.
 Improve conservation
of Islamic heritage
sites
 Cultural entertainment
 Prayer rooms in malls
and at attractions
 Training tour guides
on Islamic heritage
sites
 Improve infrastructure of Islamic
heritage sites   ʘ
 Adapt culture based entertainment
to be Muslim-friendly   ʘ
 Provide prayer rooms in malls and
at attractions   ʘ
 Training tour guides on Islamic
heritage sites   ʘ