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iv

List of Abbreviations

ASEAN

Association of Southeast Asian Nations

COMCEC

The Standing Committee for Economic and Commercial Cooperation of the

Organization of the Islamic Cooperation

GCC

Gulf Cooperation Council

Fam Trips

Familiarization Trips

ITC

Islamic Tourism Centre of Malaysia

MFT

Muslim Friendly Tourism

OIC

Organization of Islamic Conference

OTA

Online Travel Agency

SMIIC

The Standards and Metrology Institute for the Islamic Countries

UNWTO

The World Tourism Organization