Muslim Friendly Tourism:
Developing and Marketing MFT Products and Services
In the OIC Member Countries
120
Table 14: MFT Public Policy Gaps and Opportunities
Policy Global
Initiatives
MFT Initiatives Gaps/Opportunities
Government
Policies
 Visa waivers
 Easing business
regulations
 Providing subsidies to
obtain Halal certification
 Easing visa policy
 Establishing national MFT
committee
 Establish halal food
regulations
 Designating certain
destinations for MFT
 Tourism infrastructure
development fund
 Ease visa policies 314
 Establish MFT national body  
ʘ
 Implement Halal
regulation/compliance   ʘ
 Set tourism infrastructure
development fund 
 Provide subsidies  ʘ
 Designate certain destinations for
MFT  ʘ
Government-led
Destination
Marketing
 Developing brand
identity
 Joint promotions with
airlines
 Aggregating promotions
 Allocating certain
percentage of tourism
budget to MFT marketing.
 Develop MFT brand identity  
 Joint promotions with airlines 

 Aggregate promotions  ʘ
Bilateral
Cooperation
 MOU’s with
countries
detailing bilateral
cooperation
 Technical knowledge
exchange
 Joint promotion of
destinations
 Bilateral tourism agreements 
 Technical knowledge exchange 
 Joint promotion of destinations ʘ
Global
Cooperation
 Global tourism
development
agreements
 Global conferences to
discuss MFT standards
 Develop unified standard 
 Establish body to stand up for
Muslim rights 
314 The  symbol refers to mature markets that have well developed Halal ecosystems and awareness. The  symbol refers
to markets that are progressing; they have well developed ecosystems but low awareness. The ʘ symbol refers to new
markets with weak ecosystems and low awareness.