Muslim Friendly Tourism:
Developing and Marketing MFT Products and Services
In the OIC Member Countries
36
The following graph details the results from the survey and shows that;
 The most important service is the provision of Halal food options with 96% rating it
as important and 71% of respondents qualifying it as extremely important;
 Both serving Ramadan meals and having only Halal food at the facility have around
85% of respondents rating them as important;
 Having modestly clothes staff and no alcoholic drinks at restaurants/ food outlets was
rated as important by around 81% of respondents, however, more respondents
(51%) qualified having no alcoholic drinks at restaurants as extremely important
compared to modestly clothed staff (32%).
Figure 14: Restaurant/Food Outlet Chain Services Importance Rating
“How important is it for you that a restaurant/food chain outlet accommodates the following
religious needs?”
 Transportation and Entertainment Venues
Survey respondents were asked to rate the importance of different venues at the destination
(airport, tourist venues, shopping malls, and theme parks) providing a number of services to
accommodate their religious needs. The services categories were not randomized to avoid
creating confusion for respondents as some of the categories were asking about same element
in varying degrees, such as having Halal food options and having all food at facility to be Halal.
The scale used was a 5 point scale with the following response categories: extremely
important, very important, important, neutral and not important.
The graph below details the results from the survey and shows that;
 The two most important elements for Muslim travelers are the availability of Halal
food options and prayer areas with 95% of the respondents rating them as important
and more than 60% qualifying them as extremely important;