Muslim Friendly Tourism:
Developing and Marketing MFT Products and Services
In the OIC Member Countries
24
Figure 7: Global Landscape of Tourism Products and Services
Source: DinarStandard, Research and Advisory
Transportation The most popular sub-sectors of transportation include airlines and car rentals.
Air transportation accounted for 17 percent of total international visitor expenditure in 2016
and gasoline accounts for 8.5 percent, according to the products and services segmentation by
IBISWorld. Airports are also beginning to add complimentary features for travelers, as surveys
have revealed travelers would like to have cinemas, sleeping pods and libraries.21
Source: UNWTO
21 ”What Do Frequent Flyers Want from Airports? Cinemas, sleeping pods and libraries.” The Bangkok Post”. 4 Jul. 2013
Figure 8: Inbound Tourism by Mode of Travel (2011)