Muslim Friendly Tourism:
Developing and Marketing MFT Products and Services
In the OIC Member Countries
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Figure 11: Traveler Journey
When asked about the average number of days spent on a trip , the general average for all
respondents was 15 days. However, there were some differences according to region with the
GCC respondents having an average of 20 days, African respondents 14 days, European and
North American 13 days, and Asian 11 days.
With regard to the purpose of their trips, leisure topped the list (62%), followed by visits to
family and friends (54%), religious (32%), business (21%), education (16%), and medical
purposes (5%). As for whom they usually travel with, 68% of the respondents stated
travelling with family members, 14% travel alone and 12% travel with friends. With respect
to the activities they engage in while on their leisure trips, sight-seeing was the activity
most mentioned (86%) followed by shopping (71%), beach/water related activities (48%),
visiting museums (47%), theme parks (40%) adventure activities (35%), cruises (18%) and
sports activities/events (11%).
As for the timing of their trips, December had the highest mentions (38%) followed by July
and August (31% each), June (23%) and April (22%). All other months in addition to Eid al
Fitr and Eid al Adha were mentioned by 13-18% of the respondents except for Ramadan
which was only mentioned by 7% of the respondents. However, there were some differences
between different regions with respect to timing of trips; December was mentioned more by
Asian (47%) and African respondents (49%), July and August were mentioned more by GCC
(44% and 38% respectively) and European and North American respondents (44% and 48%