Muslim Friendly Tourism:
Developing and Marketing MFT Products and Services
In the OIC Member Countries
35
 The presence of Halal food options is important to 95% of the respondents, with two
thirds of the respondents classifying it as is extremely important;
 While the availability of a bidet shower/sprayer in toilets has more respondents
(89%) classifying it as important compared to no alcoholic drinks being in the room
(85%), more respondents rated no alcoholic drinks in the room as being extremely
important;
 Serving Ramadan meals was also rated as important by 84% of the respondents with
close to a half of them rating it as extremely important;
 The other services, including all food at facility being Halal, provision of Qibla
direction in room, having modestly clothed staff, family entertainment shows and
male and female separated recreational facilities, and not offering alcohol, gambling
and adult channels, were all rated closely with 75-80% of the respondents seeing
them as important with the exception of providing a Quran copy in the room which
had only 60% of the respondents rating it as an important service to be provided by
hotels.
Figure 13: Hotel Services Importance Rating
“How important is it for you that a hotel accommodates the following religious, needs?”
Restaurants/Food Outlets
Survey respondents were asked to rate the importance of a restaurant/food outlet hotel
providing a number of services to accommodate their religious needs. The services categories
were not randomized to avoid creating confusion for respondents as some of the categories
were asking about the same element in varying degrees, such as having Halal food options
and having only Halal food at the facility. The scale used was a 5 point scale with the following
response categories: extremely important, very important, important, neutral and not
important.