Muslim Friendly Tourism:
Developing and Marketing MFT Products and Services
In the OIC Member Countries
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 The availability of bidet shower/sprayer in toilets came next with 89% of the
respondents rating it as important followed by having modestly clothed staff and all
food at venues be Halal with 78% rating them as important but with Halal food being
qualified by more respondents (37%) as extremely important compared to staff
modest clothing (27%);
 Having no alcoholic drinks at venues came at bottom of list with 76% rating it as
important but with 44% of respondents qualifying it as extremely important.
Figure 15: Transportation and Entertainment Venues Services Importance Rating
“How important is it for you that the different venues at the destination (airport, tourist
venues, shopping malls, and theme parks) accommodate the following religious needs?”
2.3 Current Global Landscape of MFT Products and Services
MFT products and services are starting to multiply and diversify. New players have entered
the MFT market adding to the global supply of MFT products and services especially in the
hotels and restaurants area. Additionally, new product offerings have been created recently to
accommodate Muslim traveler needs including; Muslim Friendly cruises, airlines and mobile
travel applications. The following sections provide an overview of the MFT products and
services available and examples of providers in each area. In this part, examples from non-OIC
government policies and initiatives in the various areas will be provided, while examples
from OIC countries will be mainly covered in the next part of the report (Section 5.2).
1. Transportation
The transportation segment has been increasingly adapting itself to Muslim traveler needs.
Whether in terms of mainstream providers instituting minor changes like providing Halal
meals at airports, onboard flights and cruises, or in terms of specialized MFT services
providers seeking to provide a more tailored product, as not offering alcohol onboard flights
and cruises and providing Sharia compliant entertainment.