ii

List of Figures

Figure 1: Muslim visitor arrivals and expenditure, 2000 to 2020 ........................................................................9 Figure 2: Conceptual Framework for MFT Overview .............................................................................................. 10 Figure 3: Research Methodology ...................................................................................................................................... 11 Figure 4: CRaHFT Reference Model................................................................................................................................. 11 Figure 5: Strategy Framework ........................................................................................................................................... 15 Figure 6: Conceptual Framework for Muslim Friendly Tourism........................................................................ 18 Figure 7: Water friendly washrooms .............................................................................................................................. 22 Figure 8: Faith-based needs segmentation .................................................................................................................. 23 Figure 9: Faith base needs categorization .................................................................................................................... 23 Figure 10: Muslim Traveler Profile Tool ....................................................................................................................... 26 Figure 11: Muslim Traveler Profile Tool – Profile 1................................................................................................. 28 Figure 12: Muslim Traveler Profile Tool – Profile 2................................................................................................. 29 Figure 13: Muslim Traveler Profile Tool – Profile 3................................................................................................. 30 Figure 14: Muslim Traveler Profile Tool – Profile 4................................................................................................. 31 Figure 15: CRaHFT Model – Supply side key themes............................................................................................... 32 Figure 16: Muslim Arrivals to OIC and Non-OIC member states, 2014 ........................................................... 44

List of Tables

Table 1: Inbound Muslim Visitor arrivals for the period 2010 to 2020 .............................................................1 Table 2: General observance of five pillars .................................................................................................................. 19 Table 3: Halal assurance acceptability ........................................................................................................................... 20 Table 4: Muslim Visitor Arrivals (2010 – 2020) ........................................................................................................ 39 Table 5: Muslim Visitor Arrivals to the top 15 OIC Member States for the period 2014......................... 40 Table 6: Inbound tourist arrival data to three Regional groups of OIC member states ........................... 41 Table 7: OIC Arab Group Visitor Arrivals (Inbound Tourist) of top 5 Countries, 2014............................ 42 Table 8: OIC Asian Group Visitor Arrivals (Inbound Tourist) of top 5 Countries, 2014 .......................... 42 Table 9: OIC African Group Visitor Arrivals (Inbound Tourist) of Top 5 Countries, 2014 ..................... 43 Table 10: Total Visitor Departure (Outbound Tourist) of OIC Member States, 2014 ............................... 43 Table 11: Grouping of 57 OIC member states into 4 clusters .............................................................................. 59 Table 12: SWOT analysis of Group A............................................................................................................................... 60 Table 13: SWOT analysis of Group B............................................................................................................................... 61 Table 14: SWOT analysis of Group C ............................................................................................................................... 62 Table 15: SWOT analysis of Group D............................................................................................................................... 62 Table 16: Criteria for selecting case studies ................................................................................................................ 65 Table 17: Field-visit case countries and their ratings ............................................................................................. 65 Table 18: Desk-cased countries and their ratings..................................................................................................... 65 Table 19: Muslim visitor arrivals to Malaysia for the period 2010 to 2020.................................................. 66 Table 20: SWOT Analysis of Malaysia for MFT ........................................................................................................... 70 Table 21: Muslim visitor arrivals to Indonesia for the period 2010 to 2020................................................ 72 Table 22: SWOT analysis of Indonesia ........................................................................................................................... 76 Table 23: Muslim visitor arrivals to Qatar for the period 2010 to 2020......................................................... 78 Table 24: SWOT analysis of Qatar .................................................................................................................................... 82 Table 25: Muslim visitor arrivals to United Arab Emirates for the period 2010 to 2020 ....................... 83 Table 26: Muslim visitor arrivals to Tunisia from 2010 to 2020 ....................................................................... 90 Table 27: Muslim visitor arrivals to Singapore for the period 2010 to 2020 ............................................... 94 Table 28: United Kingdom inbound tourism from 2010 to 2020 ................................................................... 101