Muslim Friendly Tourism (MFT):
Understanding the Supply and Demand Sides
In the OIC Member Countries
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Profile 4
This is a profile of a multi-generational family traveling from the Gulf on an average budget.
One of their main considerations is in their choice of accommodation. This is preferred in the
form of affordable apartment-style lodgings, due to the size of the travel group as well as the
fact that they tend to stay longer at their destination. Travel is generally during school
holidays, booked at short notice, and with assisted trip planning through travel agents -
although they are unlikely to travel in tour groups. The travel itinerary of families from the
Gulf is usually centered around sightseeing, shopping and dining, with less of a focus on Islamic
heritage, due to the rich Islamic history of the countries they come from.
Figure 14: Muslim Traveler Profile Tool – Profile 4