Muslim Friendly Tourism (MFT):
Understanding the Supply and Demand Sides
In the OIC Member Countries
44
S/N Country Name
Total Visitor
Departure
(Million)
Muslim Visitor
Departure
(Million)
Percentage Muslim
Visitor Departure
(Outbound)
12 Libya 2.8 2.7 95.6%
13 Pakistan 2.8 2.5 91.6%
14 Jordan 2.4 2.4 98.8%
15 Egypt, Arab Rep. 2.1 2.0 94.7%
Source: CrescentRating, 2015
Intra OIC Tourism Market Overview
Although competition was relatively strong to attract Muslim tourists from the non-OIC
member states, intra OIC tourism demonstrated a sustained growth. Muslim intra-OIC tourist
arrivals will grow by 21.8 percent from 2014 to 2020, in comparison to Muslims arrivals from
non-OIC markets that will grow by 17.4 percent. This highlights that more Muslims residing in
OIC countries are traveling to other OIC countries.
Figure 16 shows a diagrammatic representation of the Muslim arrivals to both OIC and non
OIC member states. This illustrates that non-OIC Muslim market could be a target segment for
OIC countries to increase visitor arrivals.
Figure 16: Muslim Arrivals to OIC and Non-OIC member states, 2014
Source: CrescentRating, 2015