Muslim Friendly Tourism (MFT):
Understanding the Supply and Demand Sides
In the OIC Member Countries
30
Profile 3
This is a profile of a Southeast Asian generation Y couple with young children. This type of
family is most likely to be traveling on an average budget, and usually for the purposes of
sightseeing, shopping and dining, and they would also show an interest in any Islamic heritage
at the destination. Trips can be planned closer to their timing, mostly booked and researched
online. The scheduling of activates and sites to visit is more flexible, due to the nature of
traveling with young children. However, due to budgeting and the convenience of tour
packages, this traveler profile may also consider tour groups. Word of mouth plays a role in
influencing travel decisions, and there is a preference for new and different destinations.
Figure 13: Muslim Traveler Profile Tool – Profile 3