Muslim Friendly Tourism (MFT):
Understanding the Supply and Demand Sides
In the OIC Member Countries
62
SWOT Analysis for Group C
Table 14: SWOT analysis of Group C
Strengths Weakness
 Destination countries provide high value for
money. For example a 5-star accommodation
would be affordable to the middle class
Muslim tourist. Also variety of
accommodation meeting even budget
conscious travelers.
 Low Air connectivity. The destination
countries are not on major airline routes to
major cities of the world.
 Tourism travel is throughout the year.
Tourists range from young teenagers to
senior citizens.
 Lack of a service culture. Some countries are
not attuned in offering high customer
service.
 Good sightseeing especially of the natural
scenic beauty of the country.
 Lack of conferences, workshops and
marketing campaign held in the country to
create awareness
 High availability of Halal food since all most
all are Muslim dominant countries. Good
understanding the Muslim travel needs.
Variety of dining options.
 Relatively easy visa requirements. Price of
visa is fairly competitive as compared to
other countries.
 English language widely spoken.
Communication is possible perhaps even
with the locals.
 High number of Mosques within close
proximity.
Opportunities Threats
 Major expansion of tourism infrastructure
expected in the next five years. For example,
airport facilities and services to be expanded
and upgraded.
 Safety of travel is a concern. Especially in
Tunisia and Egypt. Visa requirements for
travel to Iran could perhaps be a challenge.
Group D – Need to Develop
The fourth cluster are markets that need to develop. Currently their infrastructure is not ready
and there may be concerns regarding safety of the traveler as well.
SWOT Analysis for Group D
Table 15: SWOT analysis of Group D
Strengths Weakness
 Countries provide high cultural heritage
and experience.
 Low tourist arrivals. Many countries have
travel embargo.
 Unknown destinations. Can create
eagerness to explore
 Unsafe travel environment.
 High Muslim travel market awareness.
Good availability of Halal cuisine.
 Low air connectivity.
Ease of access to prayer facilities.  Airport services and facilities not fully
developed.
 Not a family-friendly destination.