Muslim Friendly Tourism (MFT):
Understanding the Supply and Demand Sides
In the OIC Member Countries
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and prayer facilities. Generally, given an option of a Muslim friendly service and a less Muslim
friendly service, most of them will choose the more Muslim friendly service, assuming
everything else is the same.
Segment C – Non-practicing Muslims. These Muslim travelers are not considering any faith-
based needs while making their travel plans. At most, they will look for food which is pork-
free.
The Figure 8 below gives an approximate percentage of each segment and maps the level of
importance of the faith-based needs for each of these segments.
Figure 8: Faith-based needs segmentation
Source: CrescentRating (2015)
Figure 9: Faith base needs categorization
Source: CrescentRating (2015)
Based on the above segmentation and mapping of the faith-based needs, in order to cater to
these needs from a supply side perspective, the service providers can look at grouping these
needs into “Need to have”, Good to have” and “Nice to have”.