Muslim Friendly Tourism (MFT):
Understanding the Supply and Demand Sides
In the OIC Member Countries
59
2.5 Mapping and Positioning of the OIC Member States in Terms of MFT
To optimize the development of strategy, a differentiated approach towards different markets
will be needed to be adopted. The current positioning of OIC member states in MFT can be
categorized in to 4 clusters; Group A: Leaders, Group B: Best Positioned for Growth, Group C:
Potential for Growth and Group D: Need to Develop as shown in Table 11
Table 11: Grouping of 57 OIC member states into 4 clusters
Group A – Leaders Group B – Best
Positioned for
Growth
Group C –
Potential for
Growth
Group D – Need to Develop
Malaysia Saudi Arabia Brunei Kazakhstan Syria
Turkey Qatar Tunisia Bangladesh Yemen
United Arab
Emirates
Indonesia Kuwait Algeria Afghanistan
Oman Iran Azerbaijan Guyana
Jordan Bahrain Pakistan Suriname
Morocco Maldives Kyrgyz Benin
Egypt Senegal Burkina Faso
Comoros Uzbekistan Cameroon
Turkmenistan Tajikistan Chad
Lebanon Cote d’Ivoire
Albania Gabon
Nigeria Gambia
Mozambique Guinea
Djibouti Guinea-Bissau
Iraq Mali
Libya Niger
Mauritania Sierra Leone
Palestine Togo
Somalia Uganda
Sudan
Source: CrescentRating, 2015
Group A – Leaders
The first cluster of markets consists of those that traditionally have sizeable contribution to
tourism receipts and there would be a need to continue defending this base for top source
markets. Even within this base a differentiated approach could be adopted. This group of 3
countries are currently leading the MFT market. They have been the biggest beneficiaries of
the growth in the Muslim travel market.