Muslim Friendly Tourism (MFT):
Understanding the Supply and Demand Sides
In the OIC Member Countries
15
 Developing Muslim visitor guides
 Strengthening Halal food certification
 Encouraging more Halal-certified food outlets
 Getting prayer rooms at airports
Strategy Framework & Recommendations
The research results have been analyzed using SWOT analysis and Gap analysis. The OIC
member states are categorized based on this analysis. Recommendations are presented using
the CrescentRating Strategy framework as illustrated in the Figure 5 below.
Figure 5: Strategy Framework
Source: CrescentRating (2015)