Muslim Friendly Tourism (MFT):
Understanding the Supply and Demand Sides
In the OIC Member Countries
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Based on the above dimensions, a number of Muslim visitor profiles can be identified. The
Muslim Visitor Profile Framework (MVPF) given on Figure 10, will assist destinations and
services to focus certain targeted profiles and reach out to them. Some characteristics of each
of these dimensions are explained below.
Figure 10: Muslim Traveler Profile Tool
Source: CrescentRating (2015)
Outbound Markets
Western Europe (UK,
Germany and France)
and North America
(Canada and the USA)
Shorter stays
South East Asian Countries (Indonesia,
Malaysia and Singapore)
Plan their trip in advance
They may travel in tour groups or as FIT
South Asian Countries
Plan their trips early
due to visa restrictions
Turkey
Some EU countries have visa requirements
for Turkish nationals
Preference to use online travel agencies to
arrange their travel program and itinerary
Iran
Turkey, Malaysia, UAE, Russia and China are
leading travel destination for Iranians. In 2014,
Turkey’s Antalya shores, Dubai and other
destinations noticed recovery in arrivals from
Iran.
GCC countries and Egypt
Stay longer at their destination
Book at short notice
GCC visitors don’t tend to travel in tour groups
Prefer five-star hotels and high quality service apartments. They enjoy staying in suites or inter-
connecting rooms which allow privacy as well as convenient access to their younger family
members.
Prefer accommodations in the city center