Muslim Friendly Tourism (MFT):
Understanding the Supply and Demand Sides
In the OIC Member Countries
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Profile 2
This is a profile of a young generation Y adult traveling with friends, and coming from Western
Europe. They are most likely to be traveling on a low budget, and will look for sightseeing
opportunities as well as adventure or thrill seeking activities. Most of the information they find
on their destination will be from online sources. This type of traveler will often have trips
consisting of multiple short stays at various destinations within a country or region,
potentially through the use of Airbnb. They tend to be free and easy travelers, who are more
prepared to make impromptu changes to their travel plans, with minimal advanced bookings.
Figure 12: Muslim Traveler Profile Tool – Profile 2