iv
Figure 32: Organizational Chart of Destination NSW......................................................................................................101 Figure 33: Italy Destination Management Structure .......................................................................................................106 Figure 34: Nigeria Destination Management Structure..................................................................................................111 Figure 35: Cross River State – Destination Life Cycle......................................................................................................112 Figure 36: Cross River Tourism Bureau Organizational Chart....................................................................................114 Figure 37: Stakeholder Organization Chart .........................................................................................................................116 Figure 38: US Tourism Management Organizational Structure..................................................................................120 Figure 39: Destination Life cycle ..............................................................................................................................................121 Figure 40: Oregon’s International Source Markets by Region.....................................................................................122 Figure 41: Travel Oregon’s Organizational Structure .....................................................................................................123 Figure 42: Go Great Lakes Bay’s Organizational Structure ...........................................................................................124 Figure 43: Best Practice Destination Development Parameters.................................................................................130 Figure 44: Parameter 1: National Oversight Structure...................................................................................................131 Figure 45: Parameter 2: Stakeholder Engagement Platforms .....................................................................................133 Figure 46: Parameter 3: Product Development Elements.............................................................................................136 Figure 47: Parameter 4: Funding Options ............................................................................................................................138 Figure 48: Parameter 5: Legislation Responsibility .........................................................................................................141 Figure 49: Policy Recommendations Chapter Breakdown ...........................................................................................143 Figure 50: Policy Recommendations for the OIC Member States...............................................................................144 Figure 51: Destination Life Cycle..............................................................................................................................................145List of Tables
Table 1: DMO Departments........................................................................................................................................................... 22
Table 2: DMO Funding Sources ................................................................................................................................................... 34
Table 3: Key Performance Indicators ....................................................................................................................................... 38
Table 4: The Destination Product Development Process................................................................................................. 42
Table 5: Destination Fundamental Requirements .............................................................................................................. 46
Table 6: Destination Development Interventions............................................................................................................... 51
Table 7: Tourism Job Profile Examples.................................................................................................................................... 52
Table 8: Tourism Culture Evaluation Criteria....................................................................................................................... 54
Table 9: Tourism Culture Impact ............................................................................................................................................... 54
Table 10: DMO Community Impact ........................................................................................................................................... 57