Destination Development and
Institutionalization Strategies
In the OIC Member Countries
100
Product Life Cycle
New South Wales is in the consolidation stage of its life cycle. Tourism growth and investment has
stabilized.
Figure 31: New South Wales – Destination Life Cycle
Source: DinarStandard Analysis
2. DMO Governance and Organizational Structure
Destination NSW is classified as a public service executive agency driven by the Minister of Tourism and
Major Events. Destination New South Wales is governed by board of directors that is appointed by the
Ministry of Trade, Tourism and Industry. The board includes an independent chairman, the CEO of the
organization and industry representatives with experience in tourism and events. The CEO manages the
organization according to the directives and strategies approved by the board. The following
organizational chart outlines the six departments of Destination NSW and their respective sections.314
314 Destination NSW Annual Report 2016-2017 (1-136, Rep.). (2017). Destination NSW. Retrieved from
Destination Lifecycle
Discovery /
Exploration
Involvement Consolidation Development Stagnation
New
South
Wales