Destination Development and
Institutionalization Strategies
In the OIC Member Countries
116
A breakdown of the stakeholder organization is represented in the chart below:
Figure 37: Stakeholder Organization Chart
Source: Interview with Cross River Tourism Bureau
4. DMO Key Performance Indicators
The objective of the tourism bureau is to achieve a target of 1 million visitors by the end of 2017 and a
7% increase in visitors annually and to add one additional attraction that can bring 200-500 additional
visitors every year, driven by its engagement with Associations. The target of reaching 1 million visitors
per year has been achieved this year, with the help of these associations, partly due to the collaborative
efforts of each association in organizing the annual carnival which attracts over 400,000 visitors in
Calabar alone.
Accountability
The Cross River TourismBureau is overseen by the office of the State Governor.
Legislation
Nigerian DMOs fall under the Nigerian Tourism Act 354. Under this act, there has been a National Tourism
Corporation set up by the Federal Government of Nigeria to promote tourism both locally and abroad and
assist in the development of museums and historical sites, game reserves and holiday resorts to mention
a few. Under the Act, a tourism board will be established at the state and federal levels responsible of
oversight of all DMOs within their jurisdiction.
In 1991 the Nigerian tourism act was revised and a Nigerian TourismDevelopment Corporation (NTDC) 355
was established to replace the National Tourism Corporation. To date, the NTDC has Zonal offices across
all states in Nigeria that possess heritage sites or tourist attractions. Federal funding from the Nigerian
Federal Government specifically for tourism development is channelled through the NTDC to develop the
tourism eco system in the country.
354 Nigerian Tourism Development Act. (1992). Retrieved fro
355 Nigerian Tourism Development Corporation. (n.d.) Retrieved January 6, 2018 from
Cross River Tourism
Bureau
Association of
Hotels
Association of
Food &Beverage
Operators
Association of
Travel Agencies
Association of
Tourism Investors