Destination Development and
Institutionalization Strategies
In the OIC Member Countries
138
Table 26: The OIC Country Examples:
Country Nigeria (Early development) Dubai (Developing) Turkey (Developing)
Core
resources
Predominantly natural: Known
as a “Paradise in the Clouds”,
Cross River State is endowed
with forests and mountains,
but is also home to the annual
Calabar Festival, one of the
most popular in Africa
Predominantly cultural: Dubai has
emerged as a top tourism
destination, led by an expansive
economic diversification strategy
that saw substantial investment in
buildings, facilities and resorts that
transformed the city
Predominantly cultural:
Istanbul is known as an old
walled city with over 2,500
years of history with
palaces, mosques, and
water fountains.
Supporting
resources and
environment
Limited: The State is in the very
early stages of tourism
development, lacking roads
and utilities, making travel and
extended stays difficult.
Despite substantial investment
by the government in resorts,
maintenance has been limited.
Well-developed: Dubai has a very
strong ecosystem supporting its
tourism industry, established as a
global hub, will well-developed
connectivity within the city, and a
broad range of supporting
resources
Well-developed: Istanbul
has a strong supporting
environment with an
international airport hub
and acts an international
commercial trade center.
Marketing
effectiveness
Developing: Cross River
Tourism has engaged in both
online and offline marketing,
with innovation, impactful
content, but has a broader role
to play internationally in
promoting its destination.
Well-developed: DTCM has a very
effective marketing function which
spans online, offline, event
attendance and promotion, as well
as close cooperation with Emirates
Airlines.
Well-developed: The
Istanbul Convention and
Visitor Bureau is a
destination marketing
organization with an online
presence and actively
initiates and attends special
international events.
Source: DinarStandard Analysis
5.5 How the OIC Countries Compare in Terms of Funding
Destination management organizations typically rely on public sources (government funding) or private
sources, funding from hotel room tax and membership fees. Other sources of revenue from private sources
may include website ad revenue, subscriptions, sponsorships or selling services.
Figure 47: Parameter 4: Funding Options
Source: DinarStandard Analysis
Funding options
Public sources (Government):
Hotel room taxes
Alternative tax / tourism
business tax
National tax
State tax
City tax
Sales tax
Private sources:
Ad revenue
Membership revenue
Partnership revenue
Sponsorship revenue
Visitor information center
Commercial activities
Tourism improvement district