Destination Development and
Institutionalization Strategies
In the OIC Member Countries
130
5. Comparison of Destination Development Strategies in the OIC Countries
With Global Best Practices
5.1. Defining the Parameters for Destination Management Best Practices
The ultimate goal of a nation’s tourism strategy is to encourage economic growth, with national oversight
essential, but for individual destinations, ownership necessarily must be delegated to DMOs that are
supported by the government in numerous ways, and empowered by a legislative framework.
In this section, we examine best practices across the core components of destination development, which
underpins the success of tourism strategy.
Figure 43: Best Practice Destination Development Parameters
Source: DinarStandard Analysis
Against each of these categories, we examine in detail best practice countries, and a comparison to select the
OIC countries across various stages of development, building upon the case studies presented earlier. While
these case studies may not be a complete reflection of the norm, their distribution in terms of development
and geography allow useful inferences to be drawn.
Successful
destination
development
parameters
1. Framework of
National oversight:
National ownership of
destination
development with
sufficient local
involvement
2. Stakeholder
engagement: To
acquire local
community, gov’t, and
industry support,
including sustainability
3. Product
development and
marketing: To develop
and effectively
communicate unique
selling propositions
4. DMO funding
sources: To sustain
operations and
expanding services
5. Supporting
legislation: To protect
industry standards, and
consumers