Destination Development and
Institutionalization Strategies
In the OIC Member Countries
111
Figure 34: Nigeria Destination Management Structure
Source: DinarStandard Analysis
To ensure effective tourism development at a national level, there is a steering committee which sits
annually to discuss the strategic roadmap for tourism in Nigeria. The steering committee consists of the
Ministry of Information and Culture, the Presidential Council on Tourism (PCT), the Association of Tourism
Practitioners of Nigeria, the National Institute for Hospitality and Tourism and the Nigerian National
Association of Travel Agencies which consists of privately run tourism agencies.
The United World Tourism Organisation (UWTO) has recently joined the committee in 2016 to provide
oversight on the overall tourism strategy for the Nigeria.
An actionable outcome of the committee was the strategic partnership between the ministry of culture and
tourism with the United World Tourism Organization (UWTO) to consult on best practices to revise the
tourism sector and assist the federal government in diversifying its revenues from oil exports by focusing
on the tourism sector. The UWTO has made progress by classifying hotels in the country using the star
rating system and revising the tourism licensing process.
1. DMO Development
Cross River Tourism Bureau is the most prominent DMO in Nigeria, tasked with a key role in diversifying
the Economy of Cross River State, which lies to the South East of the country, bordering Cameroon, with a
coastline along the Gulf of Guinea, and the 11 th largest state in Nigeria in terms of GDP.344
History
Historically, the State’s Economy had been reliant on oil but identified tourism as a key sector to develop.
Diversification became especially important following disputes with Cameroon over the oil rich territory
of Bakassi, part of which was in Cross River state, ultimately conceded to Cameroon in 2008, resulting in
the loss of valuable economic resources.345
344 Canback Global Income Distribution Database [Online database]. (2017, October 24). Retrieved January 6, 2018, from
Thisday (29 October 2002). Bakassi Threatens to Declare Own Republic. Retrieved from
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Federal Government
of Nigeria
Nigeria Tourism
Development
Corporation (NTDC)
Cross River Tourism
Bureau
National Institute for
Culture &
Orientation
Ministry of
Information &
Culture