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Destination Development and

Institutionalization Strategies

In the OIC Member Countries

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Figure 34: Nigeria Destination Management Structure

Source: DinarStandard Analysis

To ensure effective tourism development at a national level, there is a steering committee which sits

annually to discuss the strategic roadmap for tourism in Nigeria. The steering committee consists of the

Ministry of Information and Culture, the Presidential Council on Tourism (PCT), the Association of Tourism

Practitioners of Nigeria, the National Institute for Hospitality and Tourism and the Nigerian National

Association of Travel Agencies which consists of privately run tourism agencies.

The United World Tourism Organisation (UWTO) has recently joined the committee in 2016 to provide

oversight on the overall tourism strategy for the Nigeria.

An actionable outcome of the committee was the strategic partnership between the ministry of culture and

tourism with the United World Tourism Organization (UWTO) to consult on best practices to revise the

tourism sector and assist the federal government in diversifying its revenues from oil exports by focusing

on the tourism sector. The UWTO has made progress by classifying hotels in the country using the star

rating system and revising the tourism licensing process.

1.

DMO Development

Cross River Tourism Bureau is the most prominent DMO in Nigeria, tasked with a key role in diversifying

the Economy of Cross River State, which lies to the South East of the country, bordering Cameroon, with a

coastline along the Gulf of Guinea, and the 11

th

largest state in Nigeria in terms of GDP.

344

History

Historically, the State’s Economy had been reliant on oil but identified tourism as a key sector to develop.

Diversification became especially important following disputes with Cameroon over the oil rich territory

of Bakassi, part of which was in Cross River state, ultimately conceded to Cameroon in 2008, resulting in

the loss of valuable economic resources.

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344

Canback Global Income Distribution Database [Online database]. (2017, October 24). Retrieved January 6, 2018, from

https://www.cgidd.com/

Thisday (29 October 2002).

Bakassi Threatens to Declare Own Republic

. Retrieved from

https://web.archive.org/web/20090813003633/http

:/

/www.thisdayonline.com/archive/2002/10/30/20021030news03.html

Federal Government

of Nigeria

Nigeria Tourism

Development

Corporation (NTDC)

Cross River Tourism

Bureau

National Institute for

Culture &

Orientation

Ministry of

Information &

Culture