Destination Development and
Institutionalization Strategies
In the OIC Member Countries
144
6.1 Segmentation of the OIC Tourist Destinations
The Member countries should determine where it stands in three key areas, namely Destination Life
Cycle Stage, Tourism Resources, and Tourism Budget, before developing appropriate destination
product development strategy.
Figure 50: Policy Recommendations for the OIC Member States
Source: DinarStandard Analysis
Below is a brief description of each of the destination profiling areas.
a) Destination Life Cycle
The destination life cycle graph is described in detail in Section
1.1 of this study. It covers five typical stages of a destination life
cycle: Discovery/Exploration, Involvement, Development,
Consolidation, and Stagnation. The four OIC case study countries
are plotted on the graph below based on which phase they are at
in the destination life cycle, which considers arrival numbers. In addition, tourism contribution to GDP is
reflected in the size of the circle for each of the four OIC case study countries have been plotted on the graph.
Stage of
development
Resource mix
Tourism budget
Discovery/Exploration
- Involvement
Segmentation
of Tourism
Destinations
Destination
Product
Development
Developing
DMO Excellence
International
Cooperation
Section 6.1 Section 6.2 Section 6.3 Section 6.4
Development Consolidation -
Stagnation
Highly endowed with natural
and man-man resources
Medium level of
resources
Low level of
resources
High Moderate Low
Stageof
development
Resourcemix
Tourismbudget
Discovery/Exploration
-Involvement
Development Consolidation -
Stagnation
Highly endowed withnatural
andman-man resources
Medium level of
resources
Low level of
resources
High Moderate Low