Destination Development and
Institutionalization Strategies
In the OIC Member Countries
123
Strategic Partnerships team focuses on regional cooperative tourism programs, developing strategic
partnerships, grants, and industry services. The Operations department provides support to all the other
departments and is responsible for finance and accounting, legal issues and contracts, human resources,
facilities management, development of business plans and performance tracking systems, in addition to
developing and monitoring budgets.
Travel Oregon’s budget is about $36 million for the 2017-2018 fiscal year.371
Figure 41: Travel Oregon’s Organizational Structure
Source: Travel Oregon
Go Great Lakes Bay DMO is a public-private organization that was formed in 2010 by unifying the Convention
and Visitors Bureaus of Bay, Midland and SanginawCounties into a single regional DestinationMarketing and
Management Organization (DMMO). The rational for combining these organizations is to take a larger role in
tourismdevelopment, providemore sophisticatedmarketing and provide unified sales andpromotion efforts
for the region.372 Focusing on the whole region allows the DMO to promote the combined resources of the
three counties to attract visitors, entrepreneurs, as well as skilled workers. It also allows for combined efforts
in influencing legislation and funding.
When Go Great Lakes was formed, it published a legislative guide titled Great Lakes Bay Regional Alliance
Legislative Guide to help educate and mobilize industry representatives around the legislative process. The
guide provided an overview of the structure of Michigan’s State Government and provided sample legislative
strategies.373
371 Interview with Director, Product Development, Travel Oregon
372 Go Great Lakes Bay (2017). Destination NEXT Strategic Roadmap 2016-2017.
373 Great Lakes Bay, Michigan: Detailing a Legislative Guide. (2014). Retrieved from
bay-michigan-advocacy-case-study
Governor of
the State of
Oregon
9 Appointed
Tourism
Commissioners
Travel Oregon
CEO
Destination
Development
Global
Marketing Global Sales
Global Strategic
Partnerships Operations