Destination Development and
Institutionalization Strategies
In the OIC Member Countries
133
Table 22: Comparing DMO Functions
DMO example Function
Product
development
Destination
promotion
Resource
stewardship and
management
Stakeholder
engagement
Travel Oregon
(U.S.A)
Well-developed
function
Well-developed
function
Well-developed
function
Well-developed
function
Destination NSW
(Australia)
Well-developed
function
Well-developed
function
Well-developed
function
Well-developed
function
Istanbul
Convention and
Visitor Bureau
(Turkey)
Well-developed
function
Well-developed
function
Limited focus Well-developed
function
Dubai
Department of
Tourism and
Commerce (UAE)
Well-developed
function
Well-developed
function
Limited focus Well-developed
function
Cross River
TourismBureau
(Nigeria)
Well-developed
function
Moderately
developed
function
Limited focus Developing
function
Source: DinarStandard Analysis
5.3 How OIC Countries Compare in Terms of Stakeholder Engagement
A top priority for destination management organizations includes engaging with stakeholders including
tourism companies, government agencies, professional associations, and local community members. To
effectively engage with stakeholders that have different needs, a variety of platforms to facilitate engagement
must be created.
Figure 45: Parameter 2: Stakeholder Engagement Platforms
Source: DinarStandard Analysis
Stakeholder
engagement
Formal
structures
Formal
meetings
Ongoing
engagement
Stakeholder board,
consortiums and
Associations
Annual meetings,
workshops,
seminars, and
events
Focus groups,
surveys, feedback
loops, online
engagement