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Table of Contents
Executive Summary ....................................................................................................................................................... 1 Background and Methodology................................................................................................................................23 Introduction ....................................................................................................................................................................25 1. Global Multi-Destination Tourism Corridors.........................................................................................32 1.1. Overview of the Types of Existing Global Tourism Corridors..............................................32 1.2. Tourism Corridors Planning and Establishment – Global Best Practices .......................35 1.3. Tourism Corridors Governance and Management – Global Best Practices ...................39 1.4. Tourism Corridors Marketing – Global Best Practices ............................................................52 1.5. Global Tourism Corridor - Lessons Learned................................................................................56 2. OIC Multi-Destination Tourism Corridors...............................................................................................58 2.1. Overview of the Types of Existing OIC Tourism Corridors ...................................................58 2.2. Planning and Establishment of OIC Tourism Corridors..........................................................60 2.3. Governance and Management of OIC Tourism Corridors ......................................................65 2.4. OIC Tourism Corridor Marketing ......................................................................................................74 2.5. Successes and Challenges of OIC Tourism Corridors ...............................................................76 3. Case Studies ..........................................................................................................................................................79 3.1. Global Tourism Corridors.....................................................................................................................79 3.1.1. The Greater Mekong Subregion Tourism Corridor ....................................... 79 3.1.2. The Danube Tourism Corridor .................................................................... 103 3.2. OIC Tourism Corridors .......................................................................................................................113 3.2.1. The Turkic Silk Road Tourism Corridor ...................................................... 113 3.2.2. The Holy Family Tourism Corridor ............................................................. 147 4. Comparing Global Best Practices and OIC Tourism Corridors....................................................152 4.1. Best Practices versus OIC Tourism Corridor Planning and Establishment ................152 4.2. Best Practices versus OIC Tourism Corridor Governance and Management .............154 4.3. Best Practices versus OIC Tourism Corridor Marketing......................................................159 5. Policy Recommendations.............................................................................................................................161 5.1. Policy Framework .................................................................................................................................161 5.2. The Importance of Indicators ..........................................................................................................163 5.3. Assessing the Indicators.....................................................................................................................164 5.4. Policy Framework for Cross-Border Tourism Corridors ....................................................167 5.5. Recommendations for Existing OIC Corridors .........................................................................176 5.6. Recommendations for New or Extended OIC Corridors......................................................187