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Sustainable Destination Management

Strategies in the OIC Member Countries


Executive Summary

Study Background and Methodology

The rising interest in Multi-Destination Tourism (MDT) is evident in the efforts of international

organizations, as well as regional organizations, to champion and support cooperation between

multiple destinations in the tourism sector. MDT combines assets and attractions from various

destinations to form a “cumulative attraction.” For destinations with similar assets, the array

of experiences within the tourist interest area is expanded, adding to their appeal. For

complementary destinations, they can gain a competitive advantage as a group. The

Development of Multi-Destination Tourism Corridors (MDTCs) could be an essential tool in

fostering cooperation between countries in the area of tourism.

Recognizing the importance and potential of MDTCs for the member states of the Organization

of Islamic Cooperation (OIC), this study aims to provide tourism stakeholders and

policymakers in member states with recommendations to successfully plan, establish, manage

and market MDTCs. To fulfill the study’s objectives, the study used primary and secondary

research tools and sources. The secondary sources used include previous market studies, trade

and sector reports, academic articles and research papers, government, international

organizations, and press publications — the primary research tools were comprised of in-

depth interviews and four case studies.

Tourism Corridor Concept and Typology

Some of the earliest tourism corridors (TCs) of the 19


century were associated with railways

such as “The Orient Express,” enabling tourists to embark on a journey from Paris to Istanbul

in six days, the “Eastern and Oriental Express” journey between Bangkok and Singapore, and

the “Orient Express” journey between Moscow and Beijing.”


Initially, the concept of corridors

was associated with transport, providing a connection between two or more urban areas using

the most direct and shortest connections channeling economic and social activities.


The use of the corridor concept started expanding in the 1990s and was adopted by various

types of agencies, including urban planning, public infrastructure, development agencies, and,

eventually, the tourism sector. The link between transport and tourism is evident in the

development of tourism in general and TCs in particular, as evidenced by the development of

the itineraries linked to railways such as the Orient Express.


Another important link is present

between corridors and economic cooperation between corridor member countries, with

cooperation in the tourism sector becoming an added area for cooperation, as in the case the

Greater Mekong Subregion TC, which was initially an economic corridor.


The concept of a Tourism Corridor is described as “an approach to tourism that offers travelers

the opportunity to visit a variety of built and natural attractions along a themed route.” In the

context of this study, a Multi-Destination Tourism Corridor (MDTC) is defined as a route

represented by a theme covering more than one country. With the launch of UNESCO’s Route


Plokhikh R. V., Sakypbek M. A., and Asipova Zh. M. 2018. Cooperation in the field of tourism development according to

«Almaty – Bishkek Corridor Initiative (ABCI)». Technologies оf Business аnd Service. – Vol.4, № 2.


Alampay, Ramon Benedicto, and G. Rieder, Ludwig. 2008. Developing Tourism in the Greater Mekong Subregion Economic

Corridors. Journal of Greater Mekong Subregion (4): 59-76.




Please refer to the Greater Mekong Subregion tourism corridor case study for references and more details.