Sustainable Destination Management
Strategies in the OIC Member Countries
56
articles from various relevant sources. The website is completed also connected to active social
media accounts. 173
The “Mekong Moments” platform allows tourists to share visual content and experiences along
the GMS corridor countries using specific hashtags for their social media posts, which are then
collected, curated, and filtered on the Mekong Moments platform. These experiences are
presented in the form of a searchable interactive map that currently contains over 10,000
experiences packaged with corresponding social media content and/or campaigns. The
“Mekong Mini Movie Festival,” which won the HSMAI Adrian Gold Award as best digital tourism
campaign in 2018, represents another successful promotional initiative of the Greater Mekong
Subregion corridor. It is the result of a competition that brought in over 500 video submissions,
which reached over 22 million people globally. 174
Best practice examples show the continued use of traditional methods, such as familiarization
trips and events, is increasingly being supplemented with digital methods in the promotion of
MDTCs. Websites are used in many instances as a tool to convey the narrative as well as
promote MDTCs. The GMS TC “Mekong Moments” platform presents a good example of
benefiting from storytelling and user-generated content in the promotion of a corridor.
1.5. Global Tourism Corridor - Lessons Learned
Area Lessons Learned Examples
TC Planning & Development
Demand Analysis :
Researching tourism trends and current
tourists’ profiles for destinations along the
TC, the size and nature of the domestic
markets as well as comparing the potential
corridor with other similar initiatives.
The Iron Curtain Trail TC prepared a
demand estimate based on a model that
uses bed density and day trips based on
population density and the national share of
cycling as the primary transport mode.
Infrastructure Assessment:
Assessing the enabling infrastructure from
in terms of transport networks along the
various nodes of the TC, whether road or
railway networks, as well as air
connectivity.
The Greater Mekong Subregion TC study
reviewed the infrastructure along the nodes
of the corridor and transportation networks
to identify ports and landings along the
river that needed improvement.
Social Value Assessment:
Engaging stakeholders in early phase of
development to increase awareness and
ensure their support of the TC as well as
ensure that plans provide added values to
them.
The Wadden Sea TC conducted research to
explore potential local communities’
opposition to new conservation regulations
associated with the corridor and weak
collaboration between tourism businesses
in the proposed corridor area
Theme Formulation:
Research with the aid of experts from
historical, cultural, and practical
perspectives and thorough assessment of
the tourism assets.
Prehistoric Rock Art Trails setting criteria
for the evaluation of the quality of rock art
sites to be included in the route as well as
providing a certification guide for Rock Art
Sites.
173 Please refer to the Greater Mekong Subregion tourism corridor case study for references and more details.
174 Ibid.