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Sustainable Destination Management

Strategies in the OIC Member Countries


As the global MDTCs’ examples show, extensive research with the aid of experts fromhistorical,

cultural, and practical perspectives was used to formulate corridor themes and assess their

potential tourism assets, as in the case of the Prehistoric Rock Art Trails. The examples also

focus on “experiential tourism” in the selection of assets to be included, as evident from the

culinary experiences provided by the Hansa Culinary Route.


Tourism Corridors Governance and Management – Global Best Practices

Governance starts with the choice of the most suitable governance model for the MDTC as well

as clearly defining the role of the various bodies involved in corridor management and

promotion. Good Governance also involves ensuring that the legislative frameworks governing

corridor member countries are in line with their efforts and aspirations for the MDTC. It is also

directly linked to accountability, which requires monitoring performance, whether in terms of

organizational effectiveness of the corridor management entity or the effectiveness of its

marketing communications activities, in addition to tracking the satisfaction of various


Figure 12: Tourism Corridor Governance and Management Best Practices

Effective management of MDTCs also requires cooperation between multiple stakeholders at

various levels, including cooperation between responsible entities from the corridor member

countries and cooperation on national, regional, and local levels in each member country.


Capacity building for the various stakeholders in TC member countries is also crucial for the

effective management of MDTCs as it ensures standards are unified and maintained to provide

a seamless tourist experience.


The sustainable management of the natural and cultural heritage assets of corridor countries

is an important task for MDTCs, which can benefit from the cooperation between corridor



MDTCs can help spread demand across the various sites in corridor countries in a

way that preserves the assets redirecting tourists from high-traffic to less-known sites and

spreading benefits to all communities.


Diversifying funding sources is also essential to enable corridor management to undertake the

needed activities to ensure the corridor’s viability and success. In this section, and overview of

select examples of global MDTCs management best practices is presented in addition to an

overview of monitoring and evaluation approaches.


UNWTO (2015), Affiliate Members Global Reports, Volume twelve – Cultural Routes and Itineraries, UNWTO, Madrid.


UNWTO and European Travel Commission. 2017. Handbook on Marketing Transnational Tourism Themes and Routes.




UNWTO (2015), Affiliate Members Global Reports, Volume twelve – Cultural Routes and Itineraries, UNWTO, Madrid.