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Sustainable Destination Management

Strategies in the OIC Member Countries


In the case of the Umayyad Route, research was undertaken to analyze the tourism

infrastructure in the corridor member countries and the design of the theme and itineraries as

well as the identification of best practices for cultural MDTCs.


The Jordanian partner for the

Umayyad Route, the NGO Cultural Technologies for Heritage and Conservation, has also

researched the historical value of the sites to be included in the Umayyad corridor and also

assessed their condition in terms of whether restoration is needed.


In the case of the Holy Family TC, in Egypt, the Ministry of Tourism, in cooperation with the

Coptic Church, researched the Holy Family sites to decide on the sites to be included in the TC.

The Coptic Church formed a committee of bishops to draft the map of the sites visited by the

Holy Family during their journey in Egypt. Currently, the Ministry of Tourism is preparing to

apply to UNESCO to consider designating some of the TC sites as World Heritage Sites.


Examples from the OIC MDTCs show considerable and successful efforts at theme formulation

and asset identification. In the Silk Road TC case, the support provided by UNWTO has also

facilitated the identification of road segments between corridor nodes, which can be used to

build itineraries.


Governance and Management of OIC Tourism Corridors

As illustrated in the previous chapter through the best practice examples, good governance

starts with the development of an organizational structure with clearly defined roles for the

various bodies involved in corridor management and promotion. Formulating legislation to

facilitate travel to the various corridor member countries can also help in improving tourism

flow to the corridor countries. To ensure effective management, monitoring performance is

essential. Best practice examples from global MDTCs also show cooperation between multiple

stakeholders and continued initiatives for capacity building of tourism stakeholders.

Diversifying funding sources is also another area where there are concerted efforts by MDTC

management to ensure their sustainability.

Figure 22: Tourism Corridor Governance and Management Best Practices

Governance Structure

Some OIC corridors have adopted the public-private partnership model, which encourages

higher levels of collaboration between public and private entities, ensuring to a large extent the




Taqniyat At-Turath (CulTech) and the Local Support Group. 2015.Strategic Local Action Plan for Jordan Umayyad Project:

A strategic ENPI-CBCMED Project.


Al-Monitor Website. 2019. Egypt to boost spiritual tourism through the Holy Family trail.