Sustainable Destination Management

Strategies in the OIC Member Countries

Examples of formal corridors that have been initiated or supported by government bodies

include most of the previously mentioned corridors including the Camino de Santiago, the

Wadden Sea, and the Great Limpopo Trans-frontier Park,

It is important to note that some

formal corridors have started off as informal corridors, such as the Lake Constance corridor

which was already a tourism destination for over 200 years before the countries on its shores,

Switzerland, Germany, and Austria, decided to enter into a formal tourism trans-border

cooperation.

Examples of informal corridors include the Cape to Cairo corridor and the Great Divide

Mountain Bike Route. The Cape to Cairo corridor developed by some tour companies in the

1970s offering modified truck trips from the north to the south of the African continent

provides an example of informal MDTCs. The Great Divide Mountain Bike Route, developed by

the Adventure Cycling Association in 1997, is the longest off-pavement cycling route; it follows

the continental divide across Canada and the United States of America,

Tourism Corridors

Planning and Establishment – Global Best Practices

1.2.

Tourism Corridors Planning and Establishment – Global Best Practices

Establishing MDTCs is a challenging task that requires taking into consideration a number of

elements starting from assessing the potential demand for the corridor to evaluating the

feasibility of the corridor based on the presence of a solid infrastructure connecting the various

corridor nodes. Assessing the viability of the corridor in terms of benefiting local tourism

stakeholders along the corridor countries and tourism assets that can be included in the

corridor attractions are also important elements in the planning stage. In this section, examples

of global best practices in these areas are presented to highlight their importance to the

establishment of MDTCs.

Figure 11: Tourism Corridor Planning and Establishment Best Practices

Best Practices in Demand Analysis

A critical element that needs to be taken into consideration in the planning stage of MDTCs in

terms of assessing the feasibility of the proposed TC is whether this corridor will bolster the

appeal of destinations along the corridor for potential tourists essentially increasing the

number of tourists and/or tourist nights and/or spending. This entails researching tourism

trends and current tourists’ profiles for destinations along the corridors, the size, and nature

Ibid.

UNWTO (UNWTO) and European Travel Commission. 2017. Handbook on Marketing Transnational Tourism Themes and

Routes.

Hamzah, A. and Ismail, H. N. 2008. A design of Nature-Culture Based Tourism Corridor; A Pilot Project at Kelantan Darul

Naim. Universiti Teknologi Malaysia.