Sustainable Destination Management
Strategies in the OIC Member Countries
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1. Global Multi-Destination Tourism Corridors
In this chapter, an overview of the types of existing global tourism corridors is undertaken as
well as best practices in terms of MDTC development and management. In the first section,
select global MDTCs are classified according to their theme, design, historical origin, territorial
coverage, and development. In the second section, best practices in the planning and
establishment of MDTCs are explored with examples from global corridors. In the third section,
management best practices are outlined in terms of selecting governance structure,
formulating enabling legislation, monitoring performance, collaboration with stakeholders,
capacity building, sustainability, and diversifying funding. The fourth section focuses on
marketing best practices in the areas of branding and promotion. The last section of this
chapter highlights the lessons learned from global MDTCs. The following framework covers the
best practices areas explored in this chapter.
Figure 9: Multi-Destination Tourism Corridor Best Practices Framework
Source: DinarStandard Analysis
1.1. Overview of the Types of Existing Global Tourism Corridors
As outlined in the introduction, TCs can be classified according to several criteria, including
theme, design, historical origin, territorial coverage, and formality. Examples of a culture-based
MDTC include the Phoenicians’ Route and the Camino De Santiago. The Phoenicians’ Route,
consisting of trade routes dating back to the 12 th century B.C.E., connecting Phoenician towns
on the Mediterranean in three different continents.51
The Camino de Santiago, also known as Saint James’ Way, received the first certification from
the Council of Europe as a cultural route in addition to being listed on UNESCO’s world heritage
list in 1993. This pilgrimage route was created in the 9 th century following the discovery of the
tomb of the Apostle Saint James. The Camino starts from the Iberian Peninsula extending
throughout Europe, reaching as far as Egypt. 52
51 The Council of Europe. 2015. The Council of Europe’s 29 Cultural Routes.
52 Ibid.