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Sustainable Destination Management

Strategies in the OIC Member Countries



Global Multi-Destination Tourism Corridors

In this chapter, an overview of the types of existing global tourism corridors is undertaken as

well as best practices in terms of MDTC development and management. In the first section,

select global MDTCs are classified according to their theme, design, historical origin, territorial

coverage, and development. In the second section, best practices in the planning and

establishment of MDTCs are explored with examples from global corridors. In the third section,

management best practices are outlined in terms of selecting governance structure,

formulating enabling legislation, monitoring performance, collaboration with stakeholders,

capacity building, sustainability, and diversifying funding. The fourth section focuses on

marketing best practices in the areas of branding and promotion. The last section of this

chapter highlights the lessons learned from global MDTCs. The following framework covers the

best practices areas explored in this chapter.

Figure 9: Multi-Destination Tourism Corridor Best Practices Framework

Source: DinarStandard Analysis


Overview of the Types of Existing Global Tourism Corridors

As outlined in the introduction, TCs can be classified according to several criteria, including

theme, design, historical origin, territorial coverage, and formality. Examples of a culture-based

MDTC include the Phoenicians’ Route and the Camino De Santiago. The Phoenicians’ Route,

consisting of trade routes dating back to the 12


century B.C.E., connecting Phoenician towns

on the Mediterranean in three different continents.


The Camino de Santiago, also known as Saint James’ Way, received the first certification from

the Council of Europe as a cultural route in addition to being listed on UNESCO’s world heritage

list in 1993. This pilgrimage route was created in the 9


century following the discovery of the

tomb of the Apostle Saint James. The Camino starts from the Iberian Peninsula extending

throughout Europe, reaching as far as Egypt.



The Council of Europe. 2015. The Council of Europe’s 29 Cultural Routes.