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Sustainable Destination Management

Strategies in the OIC Member Countries


The East Africa Northern Corridor provides a persuasive argument for unified visas in the OIC

countries. The three East African countries that are members of the Northern Corridor,

Rwanda, Kenya, and Uganda, have instituted a common tourist visa, the East African Tourist

Visa, which allows tourists three-month multiple entries to Kenya, Rwanda, and Uganda. Visa

fees are also waived for foreign residents of the three countries, while country citizens can

travel using their national ID.


Some of the OIC countries offer visa waivers for neighboring countries or member countries of

the same economic blocks, which facilitate intraregional tourism, as in the case of the Gulf

Cooperation Council countries.


In the case of the Silk Road, many of the OIC countries are

providing visa waivers or simplified visa procedures to an increasing number of countries.

Kazakhstan offers visa waivers for 63 countries, while the Kyrgyz Republic provides visa

waivers currently to 45 countries with plans to extend it to an additional 18 countries.


Monitoring Performance

As outlined in the previous chapter, the approaches that can be used to monitor the effective

management of MDTCs include the use of visitor metrics, the measurement of organizational

effectiveness of the corridor management entity as well as the effectiveness of its marketing

communications activities, the measurement of changes in consumer-based brand equity as a

result of the corridor’s management entity’s activities, gauging stakeholder evaluation of DMO

performance, and evaluating the sustainability of tourism along the corridor.

The data available suggests that few of the OIC MDTCs use a comprehensive approach to

monitoring performance. With the support of UNWTO, TripAdvisor has monitored travel

trends and researched branding metrics. In the case of the Abraham Path, in addition to visitor

metrics, namely the annual total number of walkers on the path, indicators for monitoring

organizational effectiveness are used including the number of trained and certified local

wilderness guides and the number of tour operators operating tours on the Abraham Path, in

addition to marketing communications metrics including the number of journalists and local

tour operators who participated in familiarization trips and the number of monthly visits to

the Abraham Path online guidebook.


Furthermore, the Abraham Path also uses many indicators for economic impact on the

community including the annual direct and indirect income for involved communities along the

Abraham Path, new jobs created in communities along the Abraham Path and the percentage

of female and youth in those new jobs, the number of inhabitants that are trained on the project,

and the number of local councils or associations with partnership agreements with the Masar

Ibrahim. It is worth noting that these indicators were developed in the context of the World

Bank project.


Collaboration with Tourism Corridor Stakeholders

As indicated in the previous chapter, the success of MDTC requires collaboration of all

stakeholders, including public, private, and non-governmental entities, to ensure effective


e-Turbo News. 2015. Northern Corridor Integration Projects countries seek uniform tourism marketing approach.


International Seminar on Multi Destination Opportunities for Regional Integration


CAREC Institute. 2018. Regional Workshop Promoting Regional Tourism Cooperation under CAREC 2030.


The World Bank. 2017. Implementation Status & Results Report Abraham Path: Economic Development across Fragile