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Sustainable Destination Management

Strategies in the OIC Member Countries


Chamber of Commerce and the international organization ALECSO, focused on best practices

and linking cultural MDTCs to existing tourism assets and activities through the presentation

of the experience of “The Legacy of al Andalus” foundation in creating and managing cultural



In the case of the Abraham Path, training and capacity building were provided to the tourism

industry as well as local NGO partners with the support of funding from the World Bank.

Wilderness guides were provided training on trekking as well as the cultural and historical

significance of the path. NGOs received training on financial management and funding

strategies as well as management systems and procurement.



As mentioned in the previous chapter, MDTCs are perceived as a tool for sustainable tourism

in terms of ensuring the protection of both tangible and intangible heritage. The security and

preservation of the natural and cultural heritage assets of corridor countries is a crucial part of

the management of MDTCs. In the case of the Silk Road, UNWTO has led the efforts for

preservation and conservation of cultural heritage in Silk Road countries. In 1999, the Khiva

Declaration, on the occasion of the joint WTO/UNESCO Seminar on Tourism and Culture, called

upon the countries of Central Asia to preserve their cultural and natural heritage and to

promote sustainable tourism.


In the case of the Holy Family, in Jordan, the five main sites are protected through heritage

legislation with a construction moratorium issued preventing any new constructions except

those exclusively dedicated to the protection of archaeological remains. Laws are in place to

protect the property from potential future threats, focusedmainly on development and tourism

projects that might jeopardize the nature and character of the site and its immediate



The examples from the Silk Road and the Holy Family TCs show that corridor

countries are aware of the importance of preservation of tourism assets along the corridor and

are actively working to preserve them.

Diversifying Funding

Funding is considered one of the major challenges for the development and promotion of

MDTCs. Funding for MDTCs, as shown in the following figure and as discussed in the previous

chapter, can be classified as either internal or external, with internal funding sources being

either public or private sources within the TC countries while external funding being from

entities not members of the corridor. A number of the OIC MDTCs have benefited from external

funding, whether from bilateral donors, regional or international organizations. The Silk Road

has received funding from several UN agencies, including UNESCO, UNWTO, UNDP, and



The Umayyad Route received funding from the European Commission.



Umayyad Route 8


Bulletin available from the Umayyad Route Website.


The World Bank. 2013. Project Information Document: Concept Stage.


Please refer to the Silk Road case study for further details.


Please refer to the Holy Family case study for further details.


UNWTO (2015), Affiliate Members Global Reports, Volume twelve – Cultural Routes and Itineraries, UNWTO, Madrid.


CulTech. 2015. Strategic Local Action Plan for Jordan UMAYYAD Project: A strategic ENPI-CBCMED Project.