Sustainable Destination Management
Strategies in the OIC Member Countries
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management and the sustainability of natural and cultural heritage assets along the corridor.227
In the case of the Silk Road, as the figure below illustrates the stakeholders involved in the Silk
Road include international development organizations, non-governmental organizations,
public and private sector entities, as well as educational institutions. 228
UNWTO plays a vital role in coordinating between the various stakeholders, with the support
of various other UN agencies. The Silk Road Task Force formulates strategies and sets action
plans while Silk Road member countries' bodies implement local action plans and strategies.229
UN Affiliate members cooperate with UNWTO in various areas, as illustrated by the
contribution of TripAdvisor to research on the Silk Road as well as airlines' contribution to
UNWTO Silk Road events. Educational institutions have support research for the Silk Road, as
illustrated by the cooperation of Monash University on the Uzbekistan Tourism Insight report.
Figure 24: Silk Road Stakeholders
Source: UNWTO (2013)
In the case of the Holy Family TC, in Egypt, several government bodies, such as the Ministry of
Antiquities, the Ministry of Tourism, and the Tourism Development Authority, cooperate with
non-governmental organizations such as the “Revival of the Egyptian Heritage Society” as well
as the Coptic Church.230 In the case of the Northern Corridor Integration Projects initiative,
consisting of Rwanda, Kenya, and Uganda, The Stakeholders, involved in promoting the three
East African countries as one destination, including the tourism industry as well as government
bodies from the three countries, including Rwanda’s Department of Tourism and Conservation,
Kenya’s Tourism Board, and Uganda’s Tourism Board.231
The stakeholders cooperating in the Umayyad Route include public and private entities as well
as non-governmental organizations from the seven member countries of the corridor. As an
example, from Tunisia, the stakeholders involved include the Tunisian Chamber of Commerce
227 UNWTO (2015), Affiliate Members Global Reports, Volume twelve – Cultural Routes and Itineraries, UNWTO, Madrid.
228 UNWTO. 2014. Silk Road Action Plan 2014/2015.
229 Ibid.
230 Please refer to the Holy Family case study for detailed information and references.
231 e-Turbo News. 2015. Northern Corridor Integration Projects countries seek uniform tourism marketing approach.