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Sustainable Destination Management

Strategies in the OIC Member Countries


with the various stakeholders, including public sector bodies, the tourism industry, local and

international organizations, as well as universities.


Local communities also need to be involved in MDTCs’ development as well as provided with

support through various initiatives to encourage their involvement. Supporting local tourism

businesses and local communities in the development and provision of tourism products and

services can be instrumental in creating jobs and increasing economic benefits for local

communities in corridor countries. In the case of the Umayyad Route, in Jordan, efforts were

made to raise awareness of the local communities of Umayyad heritage and the benefits from

the TC. Support was also provided for community-based tourism initiatives and local

handicrafts to increase economic benefits and ensure value-added for local communities.


In the case of the Abraham Path, support was provided to local communities in the

development of guesthouses using a “shared cost approach” to fund guesthouses renovations

and furnishing. The Abraham Path Initiative, the NGO managing the corridor, split the cost with

the guesthouses’ owners while retaining ownership of the furnishings for five years, after

which ownership is relinquished to the guesthouses’ owners. They have also assisted rural

women in starting micro-businesses selling food and various products to the people following

the trail.


In the case of the Holy Family TC, in Egypt, the government is planning hospitality and language

training for local communities in Upper Egypt to enable them to provide tourism services for

tourists visiting the Holy Family sites. The fact that the Holy Family sites are located in areas

that are economically disadvantaged will help create better employment opportunities for local



Theme Formulation

An essential first step in planning and establishment of MDTCs is the formulation of a

transnational/intercontinental theme which requires extensive research with the aid of

experts from historical, cultural and practical perspectives as well as a thorough assessment of

the tourism assets that can be included and their potential appeal to tourists. In the case of the

Silk Road, the UNESCO and governments of corridor countries have undertaken extensive

research to identify the tourism assets to be included from ancient cities and forts to mountain

passes as well as religious and archeological sites.


A study conducted by the International Council on Monuments and Sites (ICOMOS), supported

by the UNESCO’s World Heritage Centre, provided an analysis of sites along the Silk Roads in

terms of uniqueness and distribution. The study made use of historical accounts and tentative

lists of locations provided by corridor member countries as well as published maps and online

secondary data. In the context of the study, major nodes or large cities along the Silk Roads

were identified as well as route segments between those nodes.



Taqniyat At-Turath (CulTech) and the Local Support Group. 2015.Strategic Local Action Plan for Jordan Umayyad Project:

A strategic ENPI-CBCMED Project.


Umayyad Route 8


Bulletin available from the Umayyad Route Website.


Teller, Matthew. 2018. Hike Palestine. Aramco World Website.


Al-Monitor Website. 2019. Egypt to boost spiritual tourism through the Holy Family trail.


UNWTO. 2016. Silk Road Action Plan 2016 / 2017.


ICOMOS. 2014. The Silk Roads: an ICOMOS Thematic Study.