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Sustainable Destination Management

Strategies in the OIC Member Countries


MDTCs’ management organizations are typically composed of representatives from corridor

member countries, with local committees formed to fine-tune and implement strategies along

the different nodes of the corridor.


In the case of the Umayyad Route, the corridor

management consists of a Steering Committee, Advisory Committees, and Local Action Groups.

The Advisory Committees and Local Action Groups are formed at the local level. In Jordan, both

the Advisory Committee and the local action groups include various groups of stakeholders,

from public to private and non-governmental bodies.


In Jordan, the Advisory Committee of the Umayyad Route combines representatives from the

public sector and the tourism industry as well as local and international organizations. It

includes high-level representation from the Ministry of Tourism, Department of Antiquities,

the Tourism Promotion Board, Jordan Museum, EU Delegation, the European Neighborhood

Policy Instrument CBCMED Program, Petra Tours, Greater Amman Municipality, Plaza Tours,

and the NGO Cultural Technologies for Heritage and Conservation.


As the Jordanian partner for the Umayyad Route, the NGO Cultural Technologies for Heritage

and Conservation formed a Local Support Group that included members from various

stakeholder groups, including public sector bodies such as the Ministry of Planning and

International Cooperation, Greater Amman Municipality, and the Department of Antiquities.


The Local Support Group has also members from the private sector, including Jordan Travel

Agency and Plaza Tours, as well as the Tourism Board, which is an independent public-private

partnership. Representatives from universities also feature on the list of the Local Support

Group members, including representatives from the Yarmouk University, the Hashemite

University, and the German Jordanian University-School of Architecture and Built

Environment. Both UNESCO and the European Neighborhood Policy Instrument CBCMED

Program are represented in the Local Support Group.


In the case of the Holy Family TC, In Egypt, the Tourism Development Authority is responsible

for the coordination of efforts of the various government bodies that working together to

manage and promote the corridor, including the Ministry of Antiquities, the Ministry of

Tourism, and the Ministry of Local Development. In Jordan, the Ministry of Tourism and

Antiquities and the Jordan Tourism Board (JTB) cooperate in the management and promotion

of the MDTC sites. Although several agreements were signed in late 2016 between Egypt and

Jordan for the development of the trail, there is currently no joint formal organization

overseeing the MDTC.


Examples from the OIC MDTCs illustrate some differences in the governance structure. On the

one hand, both the Silk Road and the Umayyad Route have formal governance structures with

well-defined roles for the various bodies facilitating management and coordination of activities

for the TCs. On the other hand, the Holy Family TC, which is still in the process of formalizing

the cooperation between two member countries, is reliant on state bodies for governance and




Taqniyat At-Turath (CulTech) and the Local Support Group. 2015.Strategic Local Action Plan for Jordan Umayyad Project:

A strategic ENPI-CBCMED Project.








Please refer to the Holy Family case study for details and references.