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Sustainable Destination Management

Strategies in the OIC Member Countries


In many instances, the planning and establishment of the OIC MDTCs involved support from

development agencies and regional associations, whether in terms of spearheading research

needed for corridor theme development, determining the viability and feasibility of the

corridor, and providing a platform for consultation with the various stakeholders during the

development phase. An example of this is the Silk Road which was initially championed by the

UNESCO before being adopted by UNWTO, which researched its potential as a tourism



Regional organizations have also played an instrumental role in the establishment of the OIC

MDTCs. Examples of this include the East African Community support for the East Africa

Northern Corridor. In some instances, corridors that have member countries from the OIC and

non-OIC member countries and regional organizations with a majority of non-OIC member

countries have played an important part in the development of MDTCs, as in the case of the

Umayyad Route which was supported by the European Union.


Demand Analysis

Estimating demand is an important step in planning MDTCs to assess their viability. As the

graph below shows, the number of tourists visiting the OIC countries has been steadily

increasing since 2000, reaching 174.3 million in 2016 and accounting for 8.9% of the world’s

total tourist arrivals. The number of tourists from the OIC countries has also increased from

18.4 million in 2000 to 67.7 million in 2017, accounting for 38.8% of tourists’ arrivals. In terms

of the OIC countries’ tourism receipts, they amounted to $147.4 billion in 2016, accounting for

10.8% of the world’s tourism receipts, which marked a slight decrease in share from 2010.


Figure 20: OIC Tourist Arrivals and Tourism Receipts (2000-2016)

Source: SESRIC (2018)


Shackley, Myra. 2002. The Frankincense Route: A proposed cultural itinerary for the Middle East. Historic Environment,

v.16 (2): 12-17.




SESRIC. 2018. Prospects and Challenges of OIC Member Countries: SWOT Outlook 2018.