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Sustainable Destination Management

Strategies in the OIC Member Countries


Area Lessons Learned


TC Management

Organizational Structure:

Public-private partnerships, using suitable

organizational structures, provide the best

model for encouraging higher levels of TC

stakeholders’ collaboration.

Destination Napoleon TC has a board of

directors and an executive committee, in

addition to local steering committees. The

executive and local steering committees





implementation tools for the TC.

Enabling Legislation


The provision of unified visas for TCs

and/or visa waivers can facilitate travel.

Europe’s Schengen visa allows seamless

travel across the continent, which facilitates

travel across European TCs.






TC stakeholders, including public, private,

and non-governmental entities, need to

cooperate together to ensure the success

of the corridor and to add value to both

tourists and local communities along the


Destination Napoleon TC local steering

committees include representatives from

various stakeholder groups, government

bodies, and tourism businesses as well as

educational institutions, cooperating to

develop and implement strategies.

Capacity Building


Training and capacity building are

essential for ensuring quality service and

unifying standards across TC countries.





organizations can be instrumental in

providing tailoring and providing training.

The Heritage and Cultural Tourism Open

Resource project for innovative training

associated with the Cultural Routes of the

Council of Europe is supported several

European universities, including France’s

Pantheón Sorbonne University and Spain’s

University of Barcelona


Cooperation between corridor countries

can be instrumental in this area, especially

in the case of shared assets.

The Netherlands, Germany, and Denmark

signed a “Joint Declaration on the

Protection of the Wadden Sea” in 1982.



Funding remains the most challenging task

for TCs. Diversifying financing is essential

to TC sustainability.

Smaller towns that are part of Destination

Napoleon TC have faced budgetary

constraints by raising funds from tourism

professionals and local communities.

TC Marketing



TCs need to use a unified logo and

branding messages to communicate their

unique selling propositions. Storytelling

and user-generated content have become

an essential component of branding.

The Greater Mekong Subregion TC “Mekong

Moments” platform has harnessed the

power of storytelling by aggregating,

curating and filtering social media posts by

tourists visiting the corridor and sharing

these posts on the platform in the form of a

searchable interactive map.



In the age of social media, TCs need to use

innovative marketing communications

tools to appeal to consumers.

The Greater Mekong Subregion TC uses

digital and interactive tools for marketing

and promotion. Its website combines

traditional promotional materials from

newsletters and destination information

with interactive tools such as the “Mekong

Moments” that includes user-generated

photos and videos.