Sustainable Destination Management
Strategies in the OIC Member Countries
34
Urban Memory (ATRIUM) routes have a historical basis, they do not have historical origins as
routes as opposed to the Phoenicians’ Route and the Camino de Santiago.56
With the help of a common theme, namely architectural Romanesque heritage, the
Transromanica network corridor was created linking eight European countries. The same
applies to the Architecture of Totalitarian Regimes in Europe’s Urban Memory (ATRIUM) route,
which also uses architecture as a common theme, namely that of totalitarian regimes to link
eighteen destinations in southeast Europe. 57
Many of the mentioned MDTCs are transnational, connecting destinations in more than one
country, such as the Wadden Sea, the Great Limpopo Trans-Frontier Park, the Transromanica
network, and Architecture of Totalitarian Regimes in Europe’s Urban Memory (ATRIUM)
corridors. Examples of intercontinental MDTCs include the Phoenicians’ Route and the Routes
of the Olive Tree. The Phoenicians’ Route consists of trade routes across the Mediterranean
encompassing three continents, namely Europe, Asia, and Africa. Similarly, the Routes of the
Olive Tree, launched in 1998, encompasses the three continents, Africa, Asia, and Europe,
offering itineraries based on the theme of the olive tree covering oil-producing Mediterranean
countries.58
Figure 10: Territorial Coverage of Select Global Corridors
ATRIUM Transromanica
Transnational
Phoenicians Route Routes of the Olive Tree
Intercontinetal
Source: Council of Europe
56 Ibid
57 Ibid
58 The Council of Europe. 2015. The Council of Europe’s 29 Cultural Routes.