Increasing Broadband Internet Penetration
In the OIC Member Countries
98
Tumblr). Interestingly enough, only 3.3% of Internet users access video streaming sites,
excluding YouTube.
A comparison between Internet and Facebook members indicates that approximately one
third of Internet users are also Facebook members. As indicated above, Facebook is the
dominant social network in Cote d’Ivoire (see figure 28).
Figure 28: Cote d’Ivoire: Internet users and Facebook members (2000-2016)
Sources: International Telecommunications Union; CITC; Owloo; Telecom Advisory Services analysisData in figure 28 indicates that Internet usage is growing at a faster rate than Facebook
membership. This usage pattern in which a large portion of Internet users are not necessarily
Facebook members is fairly common in other regions of the world such as Sub-Saharan Africa,
(see table 42).
Table 42: Facebook members as regular internet users (2015)
Region Internet Users Facebook Members Facebook Members as %
of Internet users Western Europe 195,230,709 98,992,670 50.71
Rest of Europe 369,232,406 213,950,740 57.94
North America 274,225,765 213.075.500 77.70
Latin America 338,482,028 297.638.420 87.93
Asia - Pacific 1,704,885,395 1.431.361.831 83.96
Sub-Saharan Africa 210,735,220 69.052.400 32.77
Cote d’Ivoire 4,472,010 939,122 21.01
North Africa 67,924,936 55.667.000 81.95
World 3,160,716,459 2.379.738.561 75.29
Sources: International Telecommunications Union; Owloo; Telecom Advisory Services analysisSub-Saharan Africa is an area of the world where social networking significantly lags the
population of Internet adopters. For example, in Latin America Facebook members in 2015
0.23% 0.4% 0.5% 0.76% 0.85% 1.04% 1.52% 1.8% 1.9%
2% 2.7% 2.9%
5%
8.4%
14.6%
21%
32%
0% 0.8%
5.38% 6.03% 6.75% 7.55% 8.45%
11.01%
0%
5%
10%
15%
20%
25%
30%
35%
2000%2001%2002%2003%2004%2005%2006%2007%2008%2009%2010%2011%2012%2013%2014%2015%2016%
Internet% Facebook%
Percentage%popula=on%