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Increasing Broadband Internet Penetration
In the OIC Member Countries
97
The broadband consumption volume for Cote d’Ivoire has been growing at 57% annually for
the past two years
37
, twice the rate of what is observed in Saudi Arabia (27%). The
consumption increase in Cote d’Ivoire is similar to the average growth rate reported for the
whole Middle East and Africa (46%)
38
.
While usage in mobile devices is concentrated on visits to Facebook and Google/YouTube (see
figure 27 below), the use in ADSL also includes video-streaming sites (like Netflix), and Peer-
To-Peer downloading sites (like Bit Torrent).
Most common purposes of Internet use
The International Telecommunications Union reports that 21% of the population of Cote
d’Ivoire in 2015 accessed the Internet on a regular fashion
39
(see table 41).
Table 41: Cote d’Ivoire: Population accessing the Internet (2003-2015)
2003 2005 2007 2009 2010 2011 2013
2014
2015
Users 128,510 180,890 323,080 372,020 512,370 562,310 1,706,550 3,037,490 4,472,010
% Pop.
0.76
1.04
1.80
2.00
2.70
2.90
8.40
14.60
21.00
Sources: International Telecommunications Union; Telecom Advisory Services analysis
Internet usage is fairly strong with regards to accessing Facebook and Google sites (including
YouTube), which represent 43% of unique visitors (see figure 27).
Figure 27: Cote d’Ivoire: Unique visitors among sites with > 100,000 visits (September 2016)
Source: Cote d’Ivoire operator; Telecom Advisory Services analysis
Beyond Facebook and Google, the next categories of destinations are those that are
communications platforms (Skype, WhatsApp, QQ, Viber), followed by e-commerce sites
(Amazon, Taobao, Jumia) and other social networks (Twitter, Instagram, Linkedin, and
37
Source: Orange interview.
38
Source: Cisco Visual Networking Index.
39
It should be mentioned that a portion of the Ivoirian population accesses the Internet from Internet cafes, estimated to
reach 1,347 in the whole country (ARTCI).
22.9%%
19.8%%
17.2%%
11.4%%
10.6%%
10.5%%
4.4%%
3.3%%
0%%
5%%
10%%
15%%
20%%
25%%
Facebook%
Google/youtube%
Communica@ons%
ECcommerce%
Social%Netwroking%
Portals%
Other%
Streaming%