Sustainable Destination Management
Strategies in the OIC Member Countries
45
Mekong Tourism Forum, and GMS ministerial meetings. The performance indicators used by
MTCO measure various areas, from visitor metrics to sustainability. The visitor metrics used
include tourist arrivals using different modes of transportation (air, land, and sea) as well as
tourist spending. The organizational effectiveness metrics used include the number of
countries permitted to obtain tourist visas on arrival and the number of international border
checkpoints (land, sea, air) offering tourist visa on arrival. The sustainability metrics used
include the number of tour operators, the number of registered tour guides, tourism’s direct
contribution to employment, and tourism’s direct contribution to gross domestic product.113
Best Practices in Collaboration with Tourism Corridor Stakeholders
Effective management of MDTCs requires cooperation between multiple stakeholders at
various levels, including cooperation between responsible entities from the corridor member
countries and cooperation on national, regional, and local levels in each member country.114 A
stakeholder is defined as “any person, group, or organization that can place a claim on an
organization's attention, resources, or output or is affected by that output.”115
MDTC stakeholders, as outlined in the following figure, consist of public, private, and non-
governmental entities that need to cooperate together to ensure the success of the corridor and
add value to both tourists and local communities along the corridor. The corridor management
body is primarily responsible for coordinating and engaging with the various other
stakeholders ensuring proper representation of all groups to foster collaboration for the
success of the MDTC.116
Figure 14: Tourism Corridor Stakeholders
Source: DinarStandard Analysis
113 Please refer to the Greater Mekong Subregion tourism corridor case study for references and more details.
114 UNWTO (2015), Affiliate Members Global Reports, Volume twelve – Cultural Routes and Itineraries, UNWTO, Madrid.
115 Gomes, R. C. (2005). Who are the relevant stakeholders to the local government context? Empirical evidences on
environmental influences in the decision-making process of English Local Authorities. Revista de Administração
Contemporânea, 9(Spe1), 177-202.
116 Lally, A. M., O'Donovan, I., & Quinlan, T. (2015). Stakeholder Engagement in Destination Management: Exploring Key
Success Factors. 11th Annual Tourism and Hospitality Conference. Ireland.