Destination Development and
Institutionalization Strategies
In the OIC Member Countries
135
Table 24: OIC Country Examples395:
Phase Discovery/ Exploration phase Developed phase
Country/
Destination
Azerbaijan
(National)
Nigeria (National) Turkey (National)
Formal
organizations
Limited: Exists to a
limited extent
through public-
private
partnerships, such
as the Azerbaijan
Convention Bureau.
Moderate: Codified as a formal
responsibility of Cross River
TourismBureau
In Nigeria, stakeholder
engagement comes in the form of
professional associations, which
include the Association of Hotels,
Association of Travel Agencies,
Association of Food and Beverage
Operators and the Association of
Tourism Investors, which are
overseen by the local DMO, Cross
River TourismBureau.
Limited: Turkey’s Tourism Strategy to
2023 has set objectives to create a
Tourism Council at a National level of
15-20 industry stakeholders and
similar councils at provincial levels.
Formal
meetings
Moderate: Public-
private sector
meetings are held
by the Department
of Tourism
periodically to raise
concerns and
identify issues with
stakeholders.
Moderate: Meetings occur
regularly around key annual
events, most notably the Annual
Calabar Festival.
Moderate/ Substantial: In Turkey,
regional DMOs including the Istanbul
Congress and Visitor Bureau, arranges
meetings with international players
and local stakeholders to create
opportunities. The DMO organizes
seminars to relay the latest tourism
developments. 396
Ongoing
engagement
Limited: Overall,
limited evidence of
ongoing
engagement.
Limited: Outside of formal events,
there is limited evidence of the
type of ongoing engagement that
is evident in best practice
countries.
Moderate: The structure of DMO
boards facilitates ongoing
communication with the industry, and
with evidence of data sharing used in
developed non-OIC country examples
are also seen in Turkey with the
TourismPortalSystem leveraged by
the Ministry of Culture and Tourism of
Turkey which is a database of tourism
entities.397
Source: DinarStandard Analysis
395 All components of table based on case study feedback unless otherwise mentioned
396 Interview with ICVB team (17 Nov 2017). ICVB Office, Istanbul.
397 Turkey Tourism Portal website