Destination Development and
Institutionalization Strategies
In the OIC Member Countries
134
Comparing the OICmember countries with best practice examples
The best practice examples show a moderate or high level of formal, and ongoing engagement with industry
stakeholders, with well-established formal organizations that bring DMOs, local government, and
stakeholders together.
The OIC region, based on the examples shown, may have some forms of formal structure that aligns the
broader tourism industry, with a respectable process for discussion throughout the year, but falls short on the
process on ongoing engagement – which in the strongest example presented, notably Oregon, is granular and
methodical – split across data sharing, training, and formalized feedback, including surveys.
Table 23: Assessment of Engagement in Select Leading Non-OIC Countries393:
Country/
Destination
Spain (Barcelona/ Cordoba) United States (Oregon)
Formal
organizations
Well-established: In Spain, stakeholder
engagement is common in the form of
consortiums, which include
representatives across stakeholder groups
and local government agencies (i.e. the
Consortium of Tourism of Cordoba).394
Well-established: Oregon has a
Regional Cooperative Tourism
Program workgroup that brings
industry leaders together with local
government
Formal meetings Moderate: In Barcelona, plenary sessions
are held on a regular basis to engage
stakeholders, connecting them with the
local council to address their concerns
Substantial: It is common practice in
the U.S. to hold regular meetings with
stakeholders. Travel Oregon, a state
level DMO, hosts 22 regional
stakeholdermeetings across the state
annually.
Ongoing
engagement
Substantial: Ongoing feedback is obtained
through well-established lobbies, as well as
through surveys, training and statistics
Substantial: Regular data exchange
between Travel Oregon and
stakeholders, training, and surveys
Source: DinarStandard Analysis
393 All components of table based on case study feedback unless otherwise mentioned
394 Interview with team member of Tourism Planning and Development, Patronato Provincial de Toursimo de Granada.