Destination Development and
Institutionalization Strategies
In the OIC Member Countries
132
However, in OIC countries, especially in less developed destinations, destinationmanagement is a centralized
function, directlyoverseen by the government, with the limited existence of devolved, independentlymanaged
DMOs. Inmore developed destinations, notably Turkey, there is a clear distinctionof roles. Furthermore, when
comparing select, representative developing OIC destinations to best practice examples, established DMOs
tend to be stronger in promotion and product development, but need to strengthen and formalize their
stakeholder engagement and resource stewardship activities, with dedicated personnel in those areas.
Table 20: Leading Non-OIC Developed Country Examples
Country United States New Zealand
National tourism body: US Department of Commerce’s National
Travel and TourismOffice
Ministry of Business,
Innovation, and Employment
National management office Brand USA TourismNew Zealand
DMO (Regional, state, or
local)
168 local internationally accredited
DMOs388. Example: Travel Oregon
29 DMOs 389 . Example:
Southland District
National Steering Committee US Travel Association Tourism Industry Aotearoa
Source: DinarStandard Analysis
Table 21: OIC Country Examples390
Phase Discovery/ Exploration phase Development phase Developed phase
Country Azerbaijan Nigeria UAE (Dubai) Turkey
National
tourism
body
Ministry of
Tourism and
Culture
Ministry of Tourism
and Culture
Dubai Department of
Tourism and
Commerce Marketing
(single DMO)
Ministry of Culture
and Tourism
National
management
office
Full ownership by
the Ministry
(Destination
Development
owned by
Domestic
Tourism Section)
Nigerian Tourism
Development
Corporation (not
yet recognized by
law)
DMO
(Regional,
state, or
local)
Only 1 formally
recognized DMO -
Cross River
Tourism
81 provicial
directorates + and
local DMOs 391.
Example: Istanbul
Congress and Visitor
Bureau
National
Steering
Committee
No formal
committees
identified
National Tourism
Committee
Dubai Chamber of
Commerce
National Tourism
Council to be formed
by 2023 (not fully
realized as of
2017).392
Source: DinarStandard Analysis
388 Destinations International (2017). DMO Organizational and Financial Profile Study.
389 Matakana Coast Tourism Development Plan gains momentum. (n.d.). Retrieved from
Tourism-Development-Plan-gains-momentum
390 All components of table based on case study feedback unless otherwise mentioned
391 Based on interview feedback – to confirm
392 Ministry of Culture and Tourism. (2007). Tourism Strategy of Turkey 2023.