Sustainable Destination Management
Strategies in the OIC Member Countries
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Research and monitoring performance need to be improved for the OIC MDTCs. As the
examples suggest researching demand is limited. While visitor metrics are readily available for
corridor countries, assessment of impact, whether economic, social, or environmental, as well
as organizational and marketing communications, is not a common practice among the OIC
MDTCs. The Abraham Path TC provides a good example of incorporating economic impact
metrics. However, there is a range of other metrics that still need to be covered for proper
governance to be ensured.