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Sustainable Destination Management

Strategies in the OIC Member Countries


Research and monitoring performance need to be improved for the OIC MDTCs. As the

examples suggest researching demand is limited. While visitor metrics are readily available for

corridor countries, assessment of impact, whether economic, social, or environmental, as well

as organizational and marketing communications, is not a common practice among the OIC

MDTCs. The Abraham Path TC provides a good example of incorporating economic impact

metrics. However, there is a range of other metrics that still need to be covered for proper

governance to be ensured.